What Makes an Ilonggo Video “Viral”?
Unless you deliberately didn’t open your Facebook account during the last year, you might have encountered this video below: So, let’s get this straight: Yes, I also happen to be one of the 5 million who viewed ‘Kabalan sa Salakyan’ when it was initially posted. With its abrupt cuts and catchphrases (and making “… is.. Read more
Ilonggos Share Their New Year’s Resolutions, and How They Maintained Them
You know what’s the most gasgas thing you would hear this week? It’s “I promise I’m going to be [INSERT LIFE-CHANGING DECISION] starting this New Year.” Oh yes, we know that changing an aspect of your life for whatever reason is hard; it’s why New Year’s resolutions are almost always bound to fail. Because really,.. Read more
So You Wanna Negosyo?: Stories from Ilonggo Entrepreneurs on the Front Lines
Iloilo City is in an entrepreneurial mood these days. You only have to look at the endless (well, at least for now) weekend market fairs before you realize that almost everyone you know is into, or at least entertains the idea, of running a negosyo. It’s the new “weekend warrior” thing: young, mostly middle-class, and.. Read more